Online gambling continues its sharp rise, with recent statistics showing that 17% of the world’s population now do some form of gambling online. Just one area that has enjoyed a significant upturn in online gambling is the UK, with nearly half of all Brits claiming to have gambled at some point in the last month.
Perhaps as a direct result of this, there is now a range of casino games on the market targeted specifically at Brits. But what are these games? Is the current trend of British themed casino games likely to continue for the long term?
Predominantly seen as a game exclusive to brick and mortar casinos, roulette has experienced a revival since moving online. To tailor roulette to British audiences, online casinos have adapted the traditional roulette game – with Football Roulette a notable example of this. You can play Football Roulette via the live roulette site at Paddy Power, which includes a number of similar roulette variations.
Football Roulette is played on a European roulette wheel – featuring just the single 0 – and allows players to play a ‘Goal’ bet, which selects five random numbers on the wheel. If any of the selected numbers land, players have a multiplier on their stake which can pay out anywhere from 3X to 100X.
This game appeals to British players who also have an interest in football, with Football Roulette encouraging discussion amongst players on various football leagues – including club league positions and potential transfers. The game also adds football crowd noise to the game, providing a livelier atmosphere than that of an ordinary roulette game.
Another casino game that has been tweaked to entice Brits has been that of online casino slots. Moving away from traditional US casino slots, casino gaming developers have tied in the premise of a casino slot with a variety of British favourites. Classic British board games are an example of this, with the likes of Cluedo recently being adapted to work on a casino slot format.
Another link to Britain and casino slots has come through British gameshows like ‘Who Wants to Be a Millionaire?’ and ‘Deal or No Deal’. The casino slot games linked to these board games and game shows feature motifs and characters from them, providing players with a sense of relatability when playing.
The success of British tie-ins like Football Roulette has undoubtedly helped to boost casino gaming’s popularity in the UK. With this being the case, expect developers of other casino classics such as blackjack and poker to look at this method as a way of attracting British players to their sites in the near future.
Should this initial promise maintain its popularity in the long term, expect the current trend of British themed casino games to become significantly more prominent across a range of casino sites. With other elements of British culture likely to be used by online casinos to attract UK players, tailoring their product to attract Britons can be expected to be a favoured method for casinos both online and inhouse moving forward.