Ask anyone in Britain what bingo is, and they’ll be able to tell you the basics off the top of their heads. The game may have gone away for a short while, but it’s back with a bang and still a UK institution that transcends generations. But that doesn’t mean things haven’t evolved.
Bingo features aren’t the same today as they always were, something that doesn’t sit well with the purists. However, it’s not as if the game is leaving its roots behind. There are reasons why bingo is pressing forward and competing against the likes of sports and casino betting in the United Kingdom. Here are three of them.
Equal Chance Gaming
While people assume they understand the rules of bingo, the reality is a little different. Why? It’s because there isn’t a standard set of rules codified by a regulator or the Gambling Commission. The only available definition for the way the game is played in the UK is described as “equal chance gaming”.
The way bingo is played throughout Britain is broadly similar, thanks to years of experience and advice from key stakeholders. Still, the fact that there are zero standardised statutes means providers have extra leeway regarding altering the game to make it more fun and suitable to different audiences. A prime example is the cultural differences between the British 90-ball game and the American 75-ball game. Of course, the role of the internet means platforms take it even further by introducing new versions to eliminate downtime and keep the adrenaline-fuelled gameplay high. The bingo scratch card format, for instance, works hand-in-hand with classic bingo variations as it fills gaps left by the longer editions of the game. A scratch card is fast and simple because all you have to do is reveal the symbols underneath, allowing players to discover in a matter of seconds whether they are winners.
Bingo scratch cards are the tip of the iceberg as bingo slot machines are now widely accessible online, too. With a loose interpretation of how the game is played, the remote bingo sector lets users mix the flexibility of playing their favourite games with the enjoyment of combining them with scratch cards and slot machines.
The Millennial Movement
It’s not only the providers that like to tweak the format to their advantage. The players are also doing it to ensure that bingo is in line with their morals and principles. Although this will sound over-the-top to some people, modern customers, especially millennials and Generation Zer’s, are obsessed with brands that are stylish and practical.
For example, the vegan and vegetarian industries are experiencing a boom in popularity since consumers want to enjoy good food while putting the environment first. Shoppers, on the other hand, prefer clothes that are sourced ethically, which is why the US sustainability market is worth £109 billion. Bingo is no different in many respects, which is why there is a focus on the words and phrases used by callers. Traditionally, rhyming slang was used to add a sense of humour and light-heartedness to proceedings, but this is evolving as social brands start to put current affairs at the forefront. Today, it’s common to hear “not another Brexit debate” (48) or “late for my Tinder date” (68) due to a new generation of players that want more popular culture relatability.
Bingo is changing because there is room for growth due to a lack of formalised rules and entitled players who want to move with the times rather than remain in the past. As a result, you should expect more alterations in the future.